Total Art Soul - for artists

Open Air-Gallery represents two artists:  my husband and me.  With my new career as a full time artist, I decided to go ahead and form our virtual gallery this past fall.  The virtual gallery is of course our website but it sometimes appears in 3D and when it does, we're in the open air.

Our shared painting studio resides in our "cottage"( code word for a small house).  We moved our bed out of our master bedroom and moved in easels, tables, etc.  several years ago.  It's certainly not a master bedroom any longer.  It's an organized mess and the splotches of paint  on the carpet are not a pretty sight but I have realized it's a sign of productivity,  which is a good thing for an artist.  As you can expect, our studio is not a huge space, but we make it work, sometimes bumping into each other as we work.

One morning this past spring, I looked out onto our wooded yard and pondered how I could get our work seen without renting viewing space,  asking to hang our work on the walls of a restaurant, coffee house, etc.  or having to be invited by a gallery.  I remembered an artist acquaintance who had a studio show in his downtown loft and I've read of other artists having studio shows and doing very well.  There is also an artist in my town that holds two shows a year in her home and advertises it in the newspaper.  And so  I considered that since our home has our studio it might be conceivable to have a "home/studio" art event.  As I continued looking out the window I thought, "It's too bad that our house is not as big as our yard" and then it hit me:  have the show outside and let the trees hold our art.  The event would of course need a name and that is where Open Air Gallery came to mind.

I thought the name was clever and creative until I Googled "open air gallery" and found out my concept was not original but hey, it's still very cool and so I stayed with the idea.  We haven't had our first "yard show" yet but I've paved the way by doing some other things.

I decided to first take our show on the road which meant outside under a tent at a local art fair.  I sent in the jury fee and photos of our work and Open Air Gallery was accepted to participate.  We purchased the white tent and bought pegboard to display our work.  Pegboard, isn't the best backdrop in which to display art but it's the cheapest.  We cut three 8 ft. x 4 ft. board in half and used large "S" hooks to hang them to the frame of the tent which worked out well because the heavy pegboard also weights the tent down.  Smaller "s" hooks were used to hang the work.  I painted a sign and threw a cloth over a card table and the end result was folksy and quaint.

The day of the art festival was sunny and scorching hot, 104 degrees.  It was like a sauna which ninety nine percent of the town folks did not want to be in and therefore chose to remain at home in air conditioning.   The oppressive heat resulted in low attendance.  We sold 5 paintings though, which paid for our jury fee and tent set up and we packed up at the end of the day feeling OK with our new venture.

After this festival, I set up the website.  I researched art website domains, chose one, and in a couple of weeks had it up and running all by myself  (openair-gallery.com) and without paying out very much cash.  Since the website represents two artists, my husband and me,  I decided to use Open Air Gallery for the website rather than using our own names.  If you don't have a website, please consider getting one.  Trust me, if I can set one up, ANYONE can.  The art site I chose made the process easy, accessible, and reasonably priced.  Since setting up Openair-gallery.com, I have found marketing myself and Bob so much easier.  When I apply for a juried festival or show I only need to refer them to the website.

I did just that last September when I sent in an application for a Fall Festival that we were accepted to and participated in two weeks ago.  I plan on writing about that one experience next and already have the title: "The Fall Festival that Fell Flat."  Bye for now.

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I read today that texting and instant messaging are superior to emailing because the first two are "in your face" connections.  Makes sense to me:   I write a text message,  press send, and the intended's phone either vibrates or makes a noise indicating that somebody has something to say.  I write an email however, and the message may sit in the "inbox" for hours, days, weeks, or maybe never if it gets lost in cyberspace.  I suppose it could be said that emails are the "wallflowers" of the tech world.  

I can relate to being like an email, since I was a wallflower at every dance I attended as a teenager.   I entered the dance, stood next to my girlfriends, and waited for someone to approach to ask me to dance.  No one ever did.  If I could go back in time, I would definitely be more like a text message: here I am, let's dance!

Being in the art world is much like being at a highschool dance.  There are a lot of us in attendance:  some get to dance and others "hold up" the wall.  What is so very frustrating for the wallflowers is that most are fabulous dancers but like e mail,  have to wait to be noticed.  

A while back I read somewhere that the difference between the successful artist and the starving artist is marketing.  Twenty years ago, an artist's means of getting noticed required the leg work of the artist,  or for the fortunate artist, an agent or gallery doing the promoting.  The famous pop artist Wayne Theibaud (he painted all-American foods in thick luscious oil paints) did his own leg work.  With paintings in tow,  he walked all over New York City, entering gallery after gallery hearing rejection after rejection.  The last gallery on his list however, liked his work and today you can "google" famous artist painting cakes and his name pops up on the search engine page.  If your one of the lucky ones, like an artist acquaintance of mine who paints beautiful landscapes, you have that agent or in her case, mother-in-law, who like the text message, got her daughter- in- law gallery representation by making someone stop and  take notice.  

I've seen hundreds of works on the internet that are just as beautiful as my friend's paintings, created by artists who don't have mother -in -laws,  agents , or galleries representing them.   Like me, these artists have technology to help them get noticed.  I'm amazed at the artist portals, like totalartsoul.com , available at no cost.  There are portals that provide websites for artists and I even found a couple of free offers for those who don't mind having advertisements scrolling along side the artwork.  

I've been retired from my "day job" for  a year, spending a good portion of each day in my studio painting and finally several weeks ago, I  built a website.  In my research,  I discovered that my website is much like an email:  it serves no purpose if it can't be found or doesn't get opened.   Everyday since uploading my website, I have NOT been in my studio painting but rather on my computer.  For my website to get noticed, it needs to be "searchable", which means getting on the first page of the search engine when someone "googles" oil paintings on canvas, for example.  I've got to "vibrate" the search engines by Twittering, Facebooking, and blogging.  Thank goodness for on-line newsletters like emptyeasal.com which has provided me with "the much needed" tech information necessary to get my work out into cyberspace, on computer screens, and perhaps finally on a few walls.  

If you would like to know exactly what I've been doing to promote my website, leave me a comment.

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If you're just tuning in to "Art in the Studio", you should know that this particular blog is the second part of a two part reminiscence of writing my artist statement.

I've never heard a writer say that that they love to write because it's so easy they could do it in their sleep. Those whom I've spoken with or listened to via interviews always mention that writing is grueling demanding work BUT they get great satisfaction from it. I agree two hundred percent. As I mentioned in Part 1, I spent HOURS  thinking and writing my artist statement and at the completion of the two paragraphs, I experienced not only relief that the "damn thing" (my pet name for it) was done but I also felt a sense of awakening or a self-awareness of myself as an artist. The moment was not an epiphany and music didn't swell in the background as I clicked "save as"; I just felt centered.

One year ago, I retired from my day job in hopes of working as an artist full time. I pulled up the art information folder in MY DOCUMENTS and reexamined my artist statement that had served me well for so many years. As I read, I realized that my statement no longer fully represented what I now know about myself and my artwork. The self -awareness that I had acquired from my initial two paragraphs has continued to grow over the years as I have continued to paint and my statement needed to reflect this growth. And so I spent many more hours revising the initial document by adding and incorporating my new understandings. When I was finished, the new statement had a few more paragraphs and much more depth.

I doubt that I would be able to write the statement that I have today IF I had not written the first one years ago. My advice to all of you who have not written your artist statement: write the "damn thing" : you'll be glad you did.

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