I use WOM to great effect, I'd say it's generated 3/4 of my business so far although 95% of that is offline WOM so far. I'm a chatty person normally and often wear my products so get to talk about them quite naturally without feeling like I'm trying to sell to anyone.
I've given family members presents (on request, not inflicted something they didn't want!) of my products and them wearing something more unique has generated interest and subsequent sales.
I've chatted to mums on the school gates and that's generated alot of business. I've recently become a lollipop lady and intend to make myself a pair of fluorescent yellow fleece trousers for in the middle of winter lol! But it's quite possible that my boss may like them and order them for other lollipop persons - if he does who can tell where that may lead - he'll be doing the promoting for me
So it's all about getting yourself 'out there', being bold and speaking up WHEN appropriate - if you bang about your wonderful stuff all the time people will soon get bored and switch off or worse avoid you as you're now boring! As they say "All work and no play makes Jack a dull boy" make sure you've got something else to talk about so that you're a geniune friend not just a sales person. I rarely bring up work unless someone asks these days.
I've now been making fleeces for just over 18 months and by not talking about it all the time people who know what I do are now beginning to come to me to ask about things they already know I make, they've heard me say the various things that I make over time (months) and when they've needed a new item X they've come to me to get it made instead of buying it from the shops - at least those who want to bit more for an ethical, green product that supports their local economy - which isn't everyone by a long way!